West Fraser Europe raps about safety

El Presidente and his Norbord crew (European operations) are in the house and they’re getting serious about safety. Echoing the early rap roots of the South Bronx neighborhoods, this song is an anthem for the sub-culture of contractors that is all too often overlooked by the musical industry. El Presidente and his Norbord crew have succeeded in righting that wrong and the architecture of construction rap has been forever altered.

Check out their track to learn more about their Zero Tolerance for Accidents policy and how to keep safe on site. Featuring El Presidente (Steven Brouillard), Joss the Boss (Joss Geraerts) and Sage Guido (Guido Dubois).

Tags: , ,