A new national study of green consumers contradicts several long-held stereotypes about them: The environment is not their top concern, their kids are not influencing them to be green, and while many know what they should do to save the planet, they often don’t do it. As a result, marketing messages aimed at this group often fall on deaf ears. Read on for the top 6 myths of Green Consumers.
As building codes struggle to simplify prescriptive guidelines for wind-resistant structures, new measures for handling uplift emerge. Click here to read the full article
Builders of wood-framed houses may not always pay enough mind to the question of air leakage through walls in the finished product. And they can’t be blamed, given that building codes and prevailing economic considerations tend to keep their attentions focused elsewhere. But there’s plenty to be gained by builders who opt for more airtight …
An economist who specializes in the wood products industry explains why he believes most forecasts for housing starts are too low. By Paul Jannke The U.S. housing sector is in its worst downturn in more than 50 years. With five months of data in, single-family housing starts are poised to average just 370,000 units at …
In many ways, the future of wood will be shaped substantively not by what we do, but what our forefathers did decades ago. By Craig Webb Not long ago, I visited a sawmill just west of the Continental Divide that’s making a business out of our ancestors’ mistakes. Intermountain Resources’ operation in Montrose, Colo., expects …
