Pantone’s Color of the Year 2023

Next year’s color of the year is Viva Magenta (PANTONE 18-1750). Pantone hopes this unconventional shade will promote optimism, create happiness and inspire creativity and experimentation.

“PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”

Tags: , , , , ,