The most essential element of maintaining your profit margins is forward planning. Don Macgruder from ProSales: “Most executives lack focus on future margins because they are not prepared to face the harsh reality that they use losing strategies. It is easy to complain about a 19.8% margin on last month’s report; however, it takes effort to develop a winning pricing strategy. Good margins don’t just happen; they require a forward-looking strategic plan.” Here are some strategies that will ensure proper forward planning:

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