Most construction firms rely on word-of-mouth to get new referrals, but you can’t just sit idly by and hope your customers do all your marketing for you. With a little forward planning and investment, you can give your referral rate a boost in 2015 which will allow you to take on more work and grow your company.
The owners of small to medium construction firms must wear many hats and one of the most vital is that of sales manager. You must convince the home buyer that their trust in you is justified and that you will build the house of their dreams. Here are some tips no how to improve your closing rate so you spend less time pitching to clients and more time building homes in the coming year.