Builder Insights / Blog

Dealing with Negative Online Reviews

As a construction company owner or manager, you understand the necessity of promoting your business online. Your website and social media platforms are invaluable in driving business and amplifying the good ‘word of mouth’ business you rely on. But you can’t please all of the people all of the time and sooner or later you will get a bad review. Sometimes these may even come from competitors. If bad reviews are hurting your business, here’s how to restore your online reputation.

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Tips for Recruiting New Talent Online

Replacing employees is a difficult and costly job, especially during a pandemic. Putting some time and effort into your recruitment process will help you find the right person for your company. The best way to do this during a pandemic is online. Start by creating a detailed job listing. One tip here is to focus …

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West Fraser ESG REPORT 2020

As a leading global manufacturer of wood-based panels and the world’s largest producer of oriented strand board, West Fraser is committed to delivering economic, social and environmental benefits to shareholders, employees, customers and the many communities where we operate.

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Register Now for the First Virtual International Builders’ Show

The International Builder’s Show (IBS) is the highlight of the construction industry calendar. For the last 76 years, construction professionals have looked to the IBS for innovations in the building industry, new products and as the best way to network with others and to promote their brands. Despite the challenges that the COVID-19 pandemic present, …

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How to Winterize Your Gutters

Fall isn’t the best time for gutters. Leaves, twigs and debris clog gutters which can cause water to flow back up under the shingles. In winter, snow melt can’t safely run off the roof and water pools only to ice overnight. As the ice expands, it pushes up under the shingles and causes leaks. Cleaning …

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